COMMB launches OOH-GPT Beta, harnessing the power of AI

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on OOH.

This new AI-powered system opens up a world of possibilities, offering valuable insights, data-driven recommendations, and personalised solutions to industry professionals. OOH-GPT’s capabilities will undoubtedly reshape the OOH landscape, empowering marketers and advertisers to make more informed decisions and achieve greater success in their OOH campaigns, all while gaining invaluable knowledge on the out-of-home landscape that they can continue to apply day-to-day, states a comb release. 

Farrokh Mansouri, Head of Data at COMMB, leveraged the ChatGPT model and developed the OOH-GPT tool with the primary objective of education. “Out-of-home advertising is an environment that is changing rapidly – and it’s not something everybody knows about or understands. I attended a data summit recently and I presented to a group of data scientists about the out-of-home industry and what is happening from a research, data, and measurement perspective. Many individuals weren’t aware of the capabilities of this space. Needless to say, I had a line-up of many data specialists waiting to discuss more about what out-of-home has to offer. It was really eye-opening.” He continues, “This is what prompted OOH-GPT. A place that individuals can go to learn more about out-of-home and gain a deeper understanding of the OOH medium and its capabilities.”

Amanda Dorenberg, President of COMMB, states, “OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices. While COMMB boasts a range of objectives, many are centered around educating brand marketers about the advantages and capabilities of out-of-home advertising. This is precisely where OOH-GPT comes into play to assist us. We are thrilled to launch the beta version of OOH-GPT, and we cannot wait to watch the tool evolve with the objective of supporting and educating those interested in the out-of-home advertising space.”

To interact with OOH-GPT (Beta), visit www.chat.commb.ca and learn more about the out-of-home advertising industry.