Outdoor Asia (November 2021)
NEWS UPDATES OOH TRAVELOGUE Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group Can social media be the game changer for OOH? THINK DIGITAL Powering Programmatic OOH in Asia markets Ultraleap’s new 5-G hand tracking platform comes with improved features It’s all about “reaching the right consumer with the right message in the right venue” COMMB unveils audio out-of-home ad measurement When the Queen addressed COP26 from Piccadilly Lights T20 brought live on PlayAds screens AUDIENCE RESEARC All for a common currency OOH SOLUTIONS Rishabh S Mehta Founder & CEO LOCAD Upinder Singh, Project Director at Edge1 Outdoor Media Management Software
NEWS UPDATES OOH TRAVELOGUE Noomi Mehta, Chairman, IOAA and Chairman of The Board, Selvel One Group Can social media be the game changer for OOH? THINK DIGITAL Powering Programmatic OOH in Asia markets Ultraleap’s new 5-G hand tracking platform comes with improved features It’s all about “reaching the right consumer with the right message in the right venue” COMMB unveils audio out-of-home ad measurement When the Queen addressed COP26 from Piccadilly Lights T20 brought live on PlayAds screens AUDIENCE RESEARC All for a common currency OOH SOLUTIONS Rishabh S Mehta Founder & CEO LOCAD Upinder Singh, Project Director at Edge1 Outdoor Media Management Software
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Ocean Outdoor enters third year of Pinwheel partnership to build on environmental impacts
‘OOH will evolve into a tech-enabled, measurable medium by 2030’
Zepto turns Poila Boishakh into a playful OOH moment
MCG opens E-auction for over 400 OOH sites across Gurugram
DS Group extends ‘Living Billboard’ green plantation initiative to Mumbai
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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ZILO translates ‘Try at Home’ into physical OOH
The installation is created by Sakshi Advertising Company
JLR turns London’s Clapham Colossus into a stage for Range Rover Sport
The campaign is executed in partnership with JCDecaux
Daikin turns up the cool with ‘Carefree Summers’ OOH campaign
The campaign is executed in Mumbai, timing it with peak summers
Yoshi breaks out into Sydney streets for The Super Mario Galaxy Movie
The campaign is executed for Universal pictures in partnership with JCDecaux Australia and EssenceMediacom
Continental XTRA celebrates Tamil New Year with culturally rooted OOH across Chennai
The campaign is executed by Platinum Outdoor
Skycom Unveils ‘The Social Tree’ at Nexus Select CityWalk
The four-sided LED screens together form a continuous visual canvas of nearly 1,950 sq. ft., operating at a resolution of...
Sri Garima Publicity installs LED screen at the main gate of Ram Mandir, Ayodhya
The screen measures 20x10 ft and is positioned at the entrance to one of the most visited religious destinations in...
ad:tech New Delhi 2026 kicks off
Held under the theme “The Bold Front,” day 1 of the conference had conversations around how human creativity and intelligent...
Apple TV+ turns Times Square corner into a Formula 1 racetrack
The streaming platform uses the architecture of a DOOH site to recreate the thrill of an F1 turn.
High on Holograms: When the virtual gets real and the real gets cutting-edge
Immersive technologies are redefining what’s possible when it comes to the intersection of brands and consumer experience. In this highly...
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Insights‘Audience measurement will never be effective without asset measurement’
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Creative Concepts
Yoshi breaks out into Sydney streets for The Super Mario Galaxy Movie
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CampaignsDS Group extends ‘Living Billboard’ green plantation initiative to Mumbai
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Campaigns
JLR turns London’s Clapham Colossus into a stage for Range Rover Sport