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Ad Policies & Regulations1 day ago

Haryana tightens outdoor advertising framework with bye-law amendments

The amendments span definitions, auction processes, site selection norms, format sizes, and the use of digital and innovative OOH formats,...

Markets in Focus4 days ago

‘Festive seasons continue to revive Nashik’s outdoor advertising demand’

In the next feature of Media4Growth’s Market Watch: Nashik in Focus series, Sauurabh Vinod Jalori, Designated Director at Saurabh Publicity,...

Digital Display4 days ago

Times OOH installs curved LED videowall at Goa Airport

The ceiling suspended Curved Digital Videowall will be delivering an immersive visual experience at the arrival area of Manohar International...

Markets in Focus5 days ago

‘The OOH market here is functional and consistent, but it is still primarily local.’

In the next part of ‘Market Watch: Nashik in Focus’, Machindra Aaba Deshmukh, Director, Namrata Advertising, offers insights into the...

Markets in Focus6 days ago

‘OOH continues to be a strong recall driver for city-centric brands’

In the next article of ‘Market Watch: Nashik in Focus’ series, Amit Patil, Founder & CEO, Brand Banao.Ai, shares how...

People6 days ago

Marico Appoints Vikram Karwal as Chief Marketing Officer

Vikram has joined Marico after a 22 year continuous career at Mondelez International

Markets in Focus1 week ago

‘OOH advertising in Nashik is gaining momentum, driven by urbanization and connectivity’

In the first article of Media4Growth’s ‘Market Watch: Nashik in Focus’ article series, Sahil Nyaharkar, Director, Media House, offers a...

Digital Display1 week ago

Xtreme Media deploys 10 high-impact LED screens in Hyderabad

The implementation included the strategic placement of two large-format screens and eight pole-mounted screens at key commuter touchpoints.

Podcast1 week ago

Marketing, Culture & the Power of OOH: A candid conversation with Abhishek Shetty, Marketing Head, Swiggy Instamart

In the first episode of M4G Talkies Podcast, launched by Media4Growth, host Meenakshi Menon, Founder of GenSxty Tribe, sits down...

Insights1 week ago

Why DOOH works in the era of Attention Economics

In an age driven by attention economy with excessive focus on clicks, shares and instant gratification, Stephen Joseph, Group CEO...

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