OAC
OAC 2026 kicks off on a new note with ‘Do The X’
The 20th edition of the Indian Out-of-Home (OOH) advertising industry’s premier event, the OOH Advertising Convention (OAC), was inaugurated today at The Grand Hyatt, Goa, setting the stage for two days of insightful discussions around the theme, ‘Do the X’.
Promising today days of rich and diverse insights, the 20th edition of OOH Advertising Convention (OAC) was inaugurated today at The Grand Hyatt, Goa, by Shekhar Narayanaswami, CEO of Times Innovative Media LTD; Kedar Ravangave, AI & Business Transformation Leader; Junaid Shaikh, Managing Director of RoshanSpace; Noomi Mehta, Chairman of the Board, Selvel One Group, and Vasant Jante, Founder and CEO of OAC.
With a distinguished line-up of speakers, comprising business achievers and leaders, and a line-up of thought-provoking sessions, OAC 2026 will take a deep dive into the theme ‘Do the X’.
Out-of-Home (OOH) Advertising Convention (OAC) brings together industry leaders to explore the ‘X’ factor, wherein X stands for the intersection of diverse factors, a reality of today’s marketing ecosystem. The OAC Expo, running alongside the convention, will showcase the latest OOH solutions and innovations. The event will conclude with the OOH Advertising Awards (OAA) 2026, which celebrates excellence and innovation across the industry.
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