Lemma comes on board as Associate Sponsor for OAC 2026

Programmatic DOOH platform Lemma has joined the 20th edition of the OOH Advertising Convention (OAC) 2026 as Associate Sponsor, marking a strategic synergy aimed at redefining the future of OOH advertising. 

Over the years, Lemma has emerged to be one of the leading global players in the programmatic Digital Out-of-Home (pDOOH) space, enabling advertisers to leverage automation, data and intelligent audience targeting to create more measurable and outcome-driven campaigns. The company’s participation as an Associate Sponsor reflects the increasing role of technology in reshaping the OOH landscape. 

Scheduled to take place on July 24-25, 2026, at the Grand Hyatt, Goa, OAC 2026 will bring together industry leaders, media owners, advertisers, agencies and technology partners to discuss the future of OOH under the theme, ‘Do the X!’ 

Commenting on the association, Gulab Patil, Founder & CEO, Lemma, said, “OAC has always been a platform that brings the OOH industry together to exchange ideas, address emerging trends, and shape its future. We’re happy to support this year’s convention as an Associate Sponsor, reinforcing our commitment to advancing innovation and collaboration across the industry.” 

“This year’s ‘Do the X!’ theme aligns perfectly with our ‘Outdoor to Outcome’ vision, reflecting how programmatic and AI are transforming OOH into an intelligent, measurable, performance-driven medium with limitless possibilities. AI is already reshaping how campaigns are planned, activated, optimized, and measured, unlocking new efficiencies and creative opportunities. As these technologies continue to mature, the next chapter of OOH will be defined not just by visibility, but by measurable business outcomes,” Gulab added.