OAC

Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India joins OAC 2023 brand panel

Arkaprava Ray will be sharing his thoughts on ‘How an evolving OOH can be pivotal to brand marketing’

Published

July 20, 2023

Do brand marketer direct adequate attention on the creative dimension of OOH advertising? With more ad-tech tools and platforms coming into this business, like programmatic buying, are brands likely to step up their spends on OOH / DOOH?

Arkaprava Ray, Head, Marketing Strategy, Brand Partnerships & Events, HSBC India will be sharing his thoughts on these issues and more in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’ at the Outdoor Advertising Convention 2023 Manekshaw Centre, Delhi on July 28-29.

Arkaprava Ray, also known as Arko, is a marketing professional and an innovator having worked globally and across markets in India handling key marketing projects for HSBC in India. He currently heads the Marketing Strategy for HSBC in India and leads a team of senior marketers who provide innovative and disruptive solutions to complex business problems.

Arko is well known for creating popular IPs like HSBC StarStruck, GoGreen Cyclothon, HSBC Golf League, etc. Prior to joining HSBC in 2010, he worked with companies like Aviva and Reliance. He is a footballer and a fitness enthusiast. His other interests include adventure sports and observing people closely.