OAC
3-volume book on OOH released at OAC 2018
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh
The 14th edition of Outdoor Advertising Convention (OAC), India’s largest platform for OOH industry stakeholders, that got underway today at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, witnessed the release of a 3-volume book titled ‘OOH – Catalyst to Smart Urbanspace’ authored by Dr Amiya Chandra & Mr Parvinder Singh. The book was released by Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Prem Shankar Jha, Deputy, Commissioner, South Delhi Municipal Corporation (SDMC).
Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, developed a deep interest in the OOH industry during his stint with the Municipal Corporation of Delhi (before its trifurcation) as the Officer on Special Duty in charge of outdoor advertising.
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TendersDMRC floats three tenders for metro advertising and co-branding rights
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Campaigns
Traya Health uses a 7-ft hair-filled cube to start a conversation on hair fall
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InsightsGujarat’s OOH Market has the scale. Does it have the economics for digital?
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CampaignsFortune Soya Health brings brand message to life with boat innovation