Roli Shrivastava, VP-Marketing, Hocco joins OAA 2026 jury

Roli Shrivastava, VP-Marketing,at Hocco, has joined the jury panel for the landmark 20th edition of the OOH Advertising awards.  

With a career spanning sales, digital marketing, and brand building, Roli has built a reputation for creating brands that are culturally relevant, consumer-centric, and grounded in strong business fundamentals. Her professional journey has taken her across telecom, e-commerce, food-tech, and FMCG, giving her a diverse understanding of how brands connect with consumers across touchpoints. 

Since joining Hocco in 2018, she has been part of the company’s growth journey across multiple categories and markets. She has contributed to the expansion of the business into restaurants, eateries, ready-to-eat offerings, and most notably, Hocco’s entry into the ice cream category in 2023. 

Over the years, Roli has been involved in bringing several notable campaigns and launches to life, including Hocco Aamchi, the Hocco Barfi Ice Cream collaboration with Haldiram’s, LEEMO, Bun Maska BIX, and other initiatives that reflect the brand’s commitment to creativity, cultural relevance, and consumer engagement. 

Commenting on joining the jury panel, Roli said, “Completing 20 editions is a remarkable milestone and a testament to how far the OOH industry has come. The OOH Advertising Awards have played an important role in celebrating creativity, innovation, and excellence in a medium that continues to reinvent itself year after year.” 

She added, “It’s encouraging to see the industry constantly pushing boundaries—from breakthrough creative ideas to technology-led executions that are redefining what’s possible. Platforms like these inspire brands, agencies, media owners, and marketers to think bigger and raise the benchmark for the entire ecosystem.” 

“Congratulations to the organizers, participants, and winners who continue to shape the future of outdoor advertising. Here’s to many more years of impactful storytelling and innovation,” she concluded. 

This year, OAA has introduced a series of updates across its categories and evaluation criteria. These updates aim to better align with the expanding scope of OOH and DOOH, specifically recognizing work that not only captures public attention but also drives tangible business outcomes.  

The winners of OAA 2026 will be announced at the awards ceremony on the evening of July 25, 2026, following the conclusion of the OOH Advertising Convention (OAC), which will be held on July 24–25, 2026, at the Grand Hyatt, Goa.  

For more details on OAA 2026, visit: https://www.oacasia.org/oaa/category