International Events

WOO heads for Milan for first in-person European Regional Forum

WOO President Tom Goddard says, “The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry.”

Published

July 11, 2024

M4G Bureau

The World Out of Home Organization (WOO) is to hold its first in-person European Regional Forum in Milan from November 4-6.

This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue, reflecting its position as the test bed for many of the most exciting developments and innovations in the industry, especially in rapidly-growing digital Out of Home (DOOH.)

This too, is reflected in the increasingly dynamic Italian OOH market making Milan the perfect venue for this Europe Forum.

WOO’s very first Regional Forum was online from London in 2021 and since then the Organization has held in-person Forums in South Africa, Bali, Dubai and Malaysia plus highly successful Annual Congresses in Toronto, Lisbon and Hong Kong.

WOO President Tom Goddard says: “It’s easy to take for granted, the huge contribution Europe has made and is making to the strong growth of OOH in the global market as we also focus on Asia and regions further afield.

“The outlook for OOH in Europe is buoyant despite the various geopolitical issues and overtaking North America by value is a major achievement and step forward for the global industry as we clear the 5% of global ADEX hurdle and head towards an even brighter future. Milan will be an unmissable celebration of an industry in fine form.”