OOH experts to chart the path to delivering universal audience measurement, at WOO APAC Forum

Gideon Adey, WOO Measurement Consultant, will be joined on stage by OOH media leaders, Daewon Kim, CEO & Founder of PODO Media Network from Korea, Ichiro T. Jinnai, President of Hivestack Japan and Elizabeth McIntyre, CEO of the Outdoor Media Association and MOVE Australia. 

They will discuss the real challenges in delivering market wide Audience metrics and how to navigate these challenges. 

The journey to delivering market wide OOH Audience Measurement is not an easy one, but it is clear that trusted metrics and increasing spend in OOH are inexorably linked – so the challenge and investment required are essential for OOH revenues to grow in any territory. 

Data fuels the media economy and is a fundamental requirement for automated or programmatic trading – so why are so few APAC territories investing in the future of OOH through respected Audience Measurement?  

Gideon Adey says: “The first step of any daunting journey is the hardest, so we will be focusing on the political and commercial challenges of embarking on this journey towards OOH Audience Currency, and the collective rewards that Currency brings to the market.” 

WOO CMO Richard Saturley says: “Audience measurement is one of Out of Home’s recurring issues as technology moves on apace and other media owners, especially the big online platforms, move their goalposts at regular intervals. It’s essential that OOH stays ahead of the game and we’re very lucky to have Gideon Adey and his expert panel in Seoul to help set out a roadmap for us to do exactly that.”