Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
AUGUST 2025
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Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
The campaign is executed by Platinum Outdoor
Fans direct their own Ads via Brewlander OOH campaign
Challenging big-budget beer advertising, Brewlander's OOH takeover features AI prompts printed directly on the ads, asking fans to direct their...
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
The installation features a gigantic, melting cheeseburger where the bright yellow cheese has dripped down and formed the unmistakable shape...
Heineken swaps AI companionship for real beer in cheeky OOH campaign
Part of the brand’s ongoing “#SocialOffSocials” initiative, the campaign aims to inspire genuine human interaction in an increasingly digital world.
Shaadi.com stirs up Lucknow with a giant kadhai installation
The campaign is executed by MOMS Outdoor
The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
Godrej Properties launces Real-Time Flight-Sync DOOH Campaign for Godrej SORA
The campaign is executed in partnership with Lemma, Madison Media and Google DV360
Adform DOOH platform powers successful AMC and Vodafone campaigns
Adform unveils results from two successful programmatic DOOH campaigns, highlighting the speed and precision of its new visual planning interface.
12 new Earth Series LED Screens illuminates Mumbai
The installations, featuring Xtreme Media’s flagship Earth Series outdoor LED displays, mark a significant step toward building a more connected,...
‘The future isn’t just about bigger screens, it’s about intelligent screens’
Nita Odedra, Director of Strategy at Blue Rhine Industries, a Dubai-based systems integrator with nearly two decades of experience, shares...
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Creative Concepts
McDonald’s unleashes “McScream” OOH installation in NYC for Halloween
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Campaigns
Continental Malgudi celebrates the soul of Karnataka with OOH tribute this Rajyotsava
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Campaigns
Fans direct their own Ads via Brewlander OOH campaign
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Insights“Automation helps you focus on selling, not just executing” – Remi Roques on the OOH industry’s next leap