Digital Network
Navigating large screen DOOH media: Insights by Dr. Yogesh Lakhani, CMD, Bright Outdoor Media Limited
Dr. Yogesh Lakhani, CMD, Bright Outdoor Limited shares his insights on what it takes to operate large DOOH screens, the cost that media owners incur to create a DOOH site and also seamlessly giving high visibility consumer experience.
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UPMRC invites bids for advertising rights across 15 Kanpur metro stations
Godrej Properties transfixes Kharghar with a bionic Butterfly and drone spectacle
Building the case for a Data-by-Design approach in DOOH
Nissan paints the sky over Udaipur to unveil its latest car
CKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Blinkit in association with Kinetic India goes all Bollywood
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
The streaming giant uses cultural timing and wordplay to spotlight the new season through a bold outdoor execution.
Tira launches OOH campaign featuring new brand ambassador Ahaan Pandey
Beauty retail platform Tira amplifies its brand presence with a premium, city-dominating outdoor rollout celebrating its newest face, Ahaan Pandey
MYK LATICRETE launches OOH campaign challenging traditional tile installation
The campaign builds on the brand’s recent myth-busting digital initiative and its immersive VR-led in-store education drive, extending the conversation...
Skyscanner takes India’s T20 fever beyond stadiums and into travel inspiration
Skyscanner playfully imagines what happens when those sixes travel even further, visually “breaking” outdoor installations across host cities and turning...
NASCAR enters the record books with the World’s Loudest Billboard
The billboard is installed in Los Angeles
Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
Spanning over 2,310 square feet, the new mega-installation at Mantri Square Mall sets a new benchmark for large-format DOOH, offering...
Titan Intech Limited announces the launch of “UltraLED Displays”
UltraLED Displays is designed for use across corporate environments, command and control centres, Transportation, retail, public infrastructure, education, sports and...
Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
The rollout includes over 350 LED screens, video walls and digital displays across 101 Cinépolis cinemas in 63 cities, covering...
LEDX Technologies launches India’s only fully automated active LED manufacturing facility
Spread across 100,000 sq. ft., in Vapi, the LEDX facility is a built-to-suit, fully automated manufacturing plant in India, engineered...
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PeopleCKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
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Campaigns
Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
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Creative ConceptsNissan paints the sky over Udaipur to unveil its latest car
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InsightsBuilding the case for a Data-by-Design approach in DOOH