Digital Display
Execution of DOOH campaign: Challenges, solutions and way forward
Lekshumanan Annamalai and Sonia Lal of Coral Media delve into the key challenges clients face in executing DOOH campaigns, share actionable solutions, and explore what the industry needs to thrive in the evolving advertising landscape.
In the second interview for the Insights@DDX Asia video series, we bring you one of the emerging media agency’s perspectives. Lekshumanan Annamalai and Sonia Lal, Partners at Coral Media share their insights on when executing a campaign, what challenges the clients face, how they can be addressed and what it will take for the DOOH industry to strive.
This video offers an insightful glimpse into a media agency’s perspective and challenges when executing a DOOH campaign and how events like DDX Asia aim to address these issues.