Campaigns
Kia drives into Times Square with traffic-stopping campaign
The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention.
Automobile brand Kia unveiled a huge Times Square takeover campaign just after the New York City re-opened on May 17. The Kia campaign, showcasing the brand’s all electric car, drew huge audience attention, with the predominantly blue and purple colour tinged ad displays beaming from the iconic digital screens.
The campaign was executed by Tiger Party which manages the media assets at Times Square.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels