Campaigns
Amazon India rolls out 3D Anamorphic campaign for Samsung Galaxy M06
The campaign is executed at Garuda Mall
Amazon India recently launched a DOOH campaign to promote the new Samsung Galaxy M06 smartphone. The campaign featured a 3D anamorphic display at Garuda Mall in Bengaluru, one of the city’s busiest retail and entertainment hubs.
The DOOH installation showcased the Samsung Galaxy M06 with dynamic visuals, highlighting key features such as its 5G capabilities, large display, and performance. The creative execution simulated the phone emerging from the screen, with animated sequences that included video calls, vivid imagery, and real-time cricket score graphics, bringing attention to the phone’s everyday functionality.
Strategically placed in a high-footfall location, the display was designed to create strong visual impact and drive awareness among urban audiences. The campaign reflects a growing trend in the use of 3D anamorphic technology in Indian OOH advertising, particularly for product-led launches aiming to create standout street-level engagement.