Connect with us

Campaigns

World Land Trust, Media Bounty get the UK buzzin’ with dynamic birds and bees billboards

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives.

Published

on

Media Bounty and the World Land Trust have launched an integrated advertising campaign which uses large format premium DOOH screens across the UK to build awareness around the environmental charity’s work to protect wildlife species and save threatened habitats.

World Land Trust Birmingham Media Wall

‘Must be the World Land Trust’ breaks this month across six Ocean Outdoor large format screens in Edinburgh, Manchester, Leeds, Newcastle, London and Birmingham, supported by a large collection of digital assets and three full page advertisements in The Guardian newspaper.

Advertisement

The DOOH work features colourful animations to highlight the 11,000 species of butterflies and bees and 900 species of birds that have been protected by World Land Trust initiatives. The outdoor ad space was donated by Ocean under its annual Drops In The Ocean programme and runs throughout September.

World Land Trust Newcastle

Since its inception in 1989, World Land Trust and its overseas project partners have been focused on saving land to save species. They have been instrumental in the purchase and protection of more than 2,222,247 acres of tropical forest and other threatened habitats. In partnership with local NGOs grounded in the communities, they ensure that more than four million acres of land is under active protection worldwide, enabling the protection of over 11,600 species.

Advertisement

Because of this incredible work, the charity has received the seal of approval from patrons including Sir David Attenborough and Chris Packham. But with low brand awareness beyond the conservation community itself, the World Land Trust is often referred to as ‘conservation’s best-kept secret’, a situation that Media Bounty was briefed to change through this campaign.

World Land Trust Westfield Stratford City.

Dan Bradbury, director of brand and communications, World Land Trust, said: “Amid the climate and biodiversity crises, World Land Trust maintains an unwavering faithin the power of people who careThis digital advertising will spur curiosity and hope in observers, raising awareness of WLT’s role in tackling these crises. Thanks to a brilliantly imaginative campaign by Media Bounty, we are excited to see the successes of our local conservation partners be so widely broadcasted.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.