Polish retail chain POLOmarket engages ChargeEuropa to set up EV charging units
By Rajiv Raghunath - September 28, 2023
The partnership represents continued momentum of ChargeEuropa’s growth and establishes POLOmarket as an ESG-focused grocer
Poland-based EV charging network operator ChargeEuropa has announced a partnership with POLOmarket, a leading Polish retail chain of grocery stores, to install ChargeEuropa EV charging stations at 30 prime locations across Poland.
Providing POLOmarket customers with access to charging infrastructure, ChargeEuropa’s rollout will offer universal, reliable, and easy access to anyone looking to do their groceries and charge their EV on the go.
The partnership marks another milestone in ChargeEuropa’s ongoing mission to bridge the gap between commerce and clean transportation. “At POLOmarket, we focus on providing our shoppers with more value – this is why we selected ChargeEuropa to deploy convenient and reliable EV charging at our stores,” said Katarzyna Szeligowska, Head of Property Management and Commercialization at POLOmarket.
“Our DOOH/EV charging network generates additional revenue for grocery stores looking to monetise their parking lots in a more efficient manner, while bringing clean and dependable EV charging to places where people already spend time and money,” said Matt Tymowski, CEO of ChargeEuropa. “Facilitating clean transportation while leveraging the DOOH marketplace is core to both parties’ missions, which is why the partnership with POLO market is a natural fit.”
ChargeEuropa is on a mission to make driving electric a stress-free experience. In order to make this a reality, EV charging stations need to easily accessible across the country and simple to use. “Thanks to the DOOH screens, we are able to economically justify deployment in lower EV adoption areas due to the advertising revenue,” said Mikołaj Moszyński, Business Development Manager at ChargeEuropa. “Our business model let’s us grow in areas traditional CPOs cannot.”
With futuristic and minimalist charging stations placed by the main entrances to Poland’s major commercial chains, ChargeEuropa’s network is positioned to become the most utilised EV charging network in the country. By integrating specialised 65” touchscreens, ChargeEuropa provides a high-value space for brands to connect with consumers seconds before they walk into the store and make a purchasing decision. “We created a platform that let’s sustainable FMCG brands accelerate EV adoption while connecting with shoppers where and when it matters the most,” said Euan Wheatley, COO of ChargeEuropa.