It is common knowledge that marketing for a movie is perhaps just as significant as its production. While the story and cast may attract audiences, it is important to create the required razzmatazz to reach the maximum number of people, and a movie trailer acts as quite the catalyst for the same. 

Bollywood icon Shah Rukh Khan’s new movie ‘Jawan’ is creating quite the buzz even before its release as, the film’s trailer was screened on Burj Khalifa in Dubai on Thursday with Mr. Khan in presence, along with thousands of fans. The film is directed by Arun Kumar, commonly known by his stage name ‘Atlee’, who previously assisted veteran Tamil director S. Shankar for ‘Enthiran’ and ‘Nanban’.  

‘Jawan’, produced by Red Chillies Entertainment, is set to release in theatres on 7^th September, 2023 and also stars Nayanthara, and Vijay Sethupathi in leading roles.