Sandesh’s latest event on engaging with young readers
By Pray Jani - December 13, 2019
Sandesh Knowledge Challenge looks to promote reading and writing habits among school-going children
Sandesh over the years has been continuously engaging with its readers and to further add value to it, the leading Gujarati newspaper is coming with 'Sandesh Knowledge Challenge', a unique initiative that will educate, empower and inspire the students towards excellence.
In a time when children’s routine is dominated by digital gadgets; crunching the reading time that they have, Sandesh launches the “Sandesh Knowledge Challenge” event to reignite the spark of reading and writing among children from grade 4th to 12th, classified in 4 different categories.
The event promises exciting awards for the winners of the event. The Sandesh Knowledge Challenge is being promoted 360 degrees with the traditional advertising mediums along with a direct school contact program where Sandesh team visited 1200 schools and did a detailed presentation to their top management, principals & students.
Talking about the event, Manish Singh, Sandesh’s Sr. General Manager - Brand Marketing & Circulation says, “we are sure that through this initiative we would help to regain the lost reading habit of the young reader and help them to learn how to think and come up with solutions for the challenges faced in the real life.”