A leading salon brand in South India, Naturals has partnered with Times OOH to install a host of hand sanitising units across Coimbatore and Trichy airports for the passengers as the hand sanitisers have become one of the most important things for the safety of people in the current Covid19 situation.

Spread across 20 locations in Coimbatore airport and 15 locations in Trichy airport, the sanitising units emphasize upon the importance of keeping our hands germ-free during air-travel by the use of hand sanitisers. Also, the units offer an exclusive visibility to the brand. This OOH concept spread across arrival and departure terminals has been designed to build personalized connect with the passengers.

“Premier hygiene and physical distancing are the best ways to protect ourselves and our fellow air passengers from the novel coronavirus (COVID-19). Since the virus’s propensity to spread by contact with surfaces, good hand hygiene can be the final barrier between us and the disease. Installing sanitising units at Coimbatore and Trichy airports was the most innovative and responsible way to establish Naturals’ brand aspiration to help travelers and truly make a difference in their lives,” said Rajat Mittal, VP - Alliances, Events & Sponsorship, Times OOH.

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