Vodafone India initiated an innovative customer engagement activity in UP East circle to enhance awareness of Vodafone 121 service.  Vodafone 121 is a unique service that facilitates customised plans relevant to the needs and usage of each individual customer. And to communicate the same with their customers, the brand chose to go innovatively on OOH medium. A 3D BQS was designed to showcase the product benefits to the masses.

Moreover, to connect a personal bond and dialogue with audience directly, Vodafone had conducted an on-ground 121 campaign at the Vodafone Store in the circle. Vodafone customers visiting the store all day got to witness a live demo on making wooden toys.  Customers making purchases beyond a minimum limit, were gifted a wooden toy as a souvenir. As part of the Vodafone 121 campaign, a Radio Jockey from a popular local radio channel was also present to ask customers questions on 121 plans.  Customers giving correct answers were presented with Vodafone goodies. Customers also had the option of asking the RJ questions pertaining to Vodafone 121.

Speaking about the innovative campaign to popularise Vodafone 121 plans, Pankaj Thapliyal, Business Head - UP East, Vodafone India said, "At Vodafone we take personalisation seriously. Vodafone 121 concept is a unique service offering that can create a best fit plan for each and every individual, specific to their own needs. I would like to urge Vodafone pre paid customers in UP East to try out our 121 offerings. Under our present 121 campaign, there are attractive data offerings and we are also reaching out to customers directly through in store activities at our Global Design out lets in Lucknow and Varanasi where customers can win some very differentiated gifts and Vodafone goodies. So come, visit our stores and get rewarded by Vodafone.”