Interspace Communication to lead Polycab's brand refresh OOH campaign in the South market
By M4G Bureau - October 17, 2023
The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.
Interspace Communications, an independent and fully integrated media and communications agency, unveiled Polycab's new logo and tagline through a highly successful outdoor campaign strategically focused on the dynamic southern markets of India. The campaign spanned across prominent cities, including Hyderabad, Chennai, Bangalore, and Kochi.
The entire campaign was meticulously designed and executed using the proprietary in-house software, IMOPT (Interspace Media Optimization and Planning Tool). This tech-savvy approach enabled to create a compelling and enduring impact while optimizing reach and frequency. Interspace Communications harnessed a diverse media mix that encompassed Billboards, Bus Shelters, FOBs (Foot Over Bridges), Gantries, and Metro Pillars, tailoring each element to the unique geography, media landscape of the city, and the movement patterns of the target audience. The strategy also took into account key points of sale and high-impact touchpoints such as electrical markets, high-traffic areas, transit hubs, and bustling commercial zones.
Considering the most challenging region in India, the timelines were met and monitored through Real-time app-based monitoring mechanism – Radar. This innovative system captured the precise coordinates of our installed media displays through a GPS tracking system, ensuring transparency and authenticity in every step of the campaign's execution.
Interspace Communications is immensely proud to join forces with Polycab, a renowned brand in the electrical fittings industry. They are honored to have been chosen as their trusted partner for delivering an engaging out-of-home (OOH) campaign, promising maximum impactful reach and visibility. Together, they aim to set a new standard in the industry.