IMT Nagpur creates strategic presence at airports
By Pray Jani - November 21, 2019
The awareness campaign by Institute of Management Technology, Nagpur communicates to the masses right before admissions
Education is the new category leveraging the OOH space to pass on their message. One such is Institute of Management Technology, Nagpur; leveraging the airport media across various regions of the country in association with The Media Ant.
The brand wanted to spread general awareness about the institute and approached the airport media as a suitable platform. Targeting the masses, traveling through airplanes, the brand shows their presence in specifically 3 zones of the country - in the North they have taken Chandigarh airport, for the West Zone - Pune Airport and for the South Zone - they have targeted Coimbatore airport. The campaign even appears at the Indore airport to cover central India.
Static media is their top choice, with creatives being placed strategically at highly visible locations on the airports. The campaign is expected to run for a period of month.