HR Johnsons, a brand that offers end-to-end lifestyle solutions that include wall and floor tiles, faucets, sanitary ware and wellness products, engineered marble and quartz, as well as modular kitchens, took the OOH route to reinforce its positioning in Maharashtra, Tamil Nadu, Kerala and Goa.

The campaign, planned and executed by MOMS Outdoor Media Solutions, was planned in two phases, essentially targeting the festive period. The OOH firm used a broad media mix that included large format impact sites, bus shelters, transit media and walk way branding for the campaign.