Hershey travels from West to South for product promotions

The Hershey Company, a global chocolate brand looking to grow its market share in India travels to different cities in India aiming to promote its various products through full-fledged outdoor campaigns. In Mumbai, the brand takes it spread product, available in Choco and Choco Almonds, targeting young mothers with a strategic selection of media such as Billboards, Gantry & BQS’s in posh localities and premium areas.

In the southern market, the brand approaches with its Milkshake in Chennai & Hyderabad& Kisses products in Chennai, Hyderabad & Bangalore. The outdoor plan was designed to have wide coverage throughout all cities and promote the brand awareness and recall in the minds of the consumers. The agency mapped out presence with a good mix of bus shelters and hoardings throughout key locations were used to create buzz and awareness for both brands wherein bus shelters were taken in Bangalore considering the on-going ban on hoardings.

The tempting factor has been kept intact in their creative where product showcase takes the front-stage. Rolled out by Glo- Out of Home Division of Lodestar Universal McCann, the brand has continuously been making presence in different markets.