CarDekho wows audiences with billboard innovations

CarDekho, one of India’s foremost used cars digital platform that joined the Unicorn club in 2021 with a strong pre-IPO round of funding, launched a highly innovative campaign in multiple cities in association with the OOH firm N S Publicity.

The campaign called for highly challenging installations like putting up a car replica on the billboard, and also activating motorised miniature car models that moved in circles on another billboard.

CarDekho through this campaign amplified the message of how big the platform is, with over 5,000 listings, of varying car models.