Bank of Baroda reaffirms customers’ confidence with an exclusive railway station branding
By Bhawana Anand - January 11, 2021
Dadar, a junction station has been zeroed upon as the branding destination to target Mumbaikars
Bank of Baroda, a leading OOH advertiser from BFSI category has recreated its present in the OOH space post COVID19 induced lockdown period. The campaign has been aimed to boost the morale of customers by offering festive schemes and overcome the suffering and shock of COVID 19.
In partnership with Bright Outdoors, the campaign has been deployed across DADAR Central Railway i.e., the mid-point of Mumbai connecting Town and Suburban destinations, also beyond touchpoints such as Central and Western suburban local trains. The station acts as a junction for customers’ journey catering to more than 20,000 – 30,000 passengers per day.
The campaign is being deployed on FOBs, large board and small formats installed at all 6 platforms available at the station. The glow boxes are used at FOBs which are lit during evening hours, bringing beauty and serenity of the FOB and attracts every passerby attention. The media spread has created an unmissable presence across the station.
The media rights of the stations are handled by the Bright Outdoor Media for 5 years.