Vinkoo Chakraborty on redefining leadership and success as a woman

Women in leadership are not just breaking barriers they are reshaping industries, redefining success, and driving change with a unique blend of strategy, empathy, and resilience. As part of Media4Growth’s Women’s Month series, Vinkoo Chakraborty, President of Rapport Chrome, shares her insights as a leader who has navigated the evolving landscape of OOH with adaptability and vision.

With extensive experience in the industry, Vinkoo has witnessed how women bring a distinct and valuable approach to leadership, one that is deeply collaborative, inclusive, and driven by long-term impact. In a space that has historically been male-dominated, women leaders like her have paved the way for more equitable workplaces and innovative thinking.

How women bring a unique strength to leadership

Throughout her career, Vinkoo has found that women lead with a sense of inclusivity and a focus on collective success, qualities that are essential for fostering strong teams and driving innovation.

“There have been many such moments throughout my career,” she says, reflecting on times when her perspective as a woman brought a different, more holistic approach to decision-making. “Women often bring collaboration, empathy, and fresh perspectives, which enhances creativity and progress.”

Her leadership style has been shaped by a deep commitment to growth not just for herself but for those around her. She believes that women leaders excel at creating spaces where every voice is heard, ensuring that leadership is not just about individual success but about empowering teams to thrive.

How the definition of success evolves

For many women, success is not static, it evolves through different phases of life and career. Vinkoo’s journey has been no different. “Early on, success was about external validation, achieving targets, gaining recognition, proving my worth in a competitive industry,” she shares. But over time, her perspective shifted. Now, she defines success as making a meaningful impact, fostering work-life integration, and uplifting others regardless of gender.

“Success is not just about reaching personal milestones; it’s about creating value for clients, teams, and the industry as a whole,” she says. Today, she measures her achievements not just by numbers but by the lasting influence she has on people and the positive changes she drives within the industry.

The power of continuous learning and adaptability

Vinkoo attributes much of her success to a mindset of constant learning and curiosity. She believes that to stay ahead in a fast-changing industry like OOH, leaders must be open to evolving trends, new technologies, and diverse perspectives.

“My curiosity has been a driving force, keeping me aligned with global trends and ever-evolving technology,” she explains. Adapting, innovating, and being willing to learn from different sources whether industry veterans, emerging leaders, or new global trends has been key to her journey.

This openness to learning is what makes great leaders stand out. It’s not just about experience; it’s about staying relevant, flexible, and always pushing forward.

Words of wisdom for future women leaders

To the next generation of women entering the OOH industry, Vinkoo offers simple but powerful advice, “The world is changing very fast! Be sincere, focused, and keep on learning.” She encourages women to trust their instincts, take up space, and never let societal norms define their worth. The industry is evolving, and the presence of more women in leadership is shaping a future that values diverse voices and perspectives.