Chandak Vansham’s swinging Ganpati OOH campaign in Mumbai

Chandak has marked Ganesh Chaturthi in Mumbai with a festive OOH execution for Chandak Vansham, turning a conventional billboard into a more dynamic visual. The creative features Ganpati Bappa seated on a swing, accompanied by the message “Even Bappa finds his favourite corner.” 

The standout element is a 3D cutout swing integrated into the billboard. Designed to move, the swing carries the Ganpati Bappa cutout, creating a gentle motion that brings the festive visual to life as people pass the site. 

The execution connects the festive idea with the residential project’s positioning around finding a favourite corner, using Ganpati Bappa’s own “corner” as the creative hook. The campaign was executed by Media Buying House, bringing a physical, moving element to Chandak’s Ganesh Chaturthi communication.