Campaigns
Samsung and Reliance Digital take Galaxy AI to the streets with illuminated OOH campaign
The campaign is executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
Samsung has launched a high-impact out-of-home campaign in collaboration with Reliance Digital to spotlight the new Galaxy Z Fold8 Ultra and its Galaxy AI capabilities through a premium illuminated billboard in Mumbai.
Installed at Juhu, the large-format creative combines Samsung’s futuristic visual language with Reliance Digital’s retail presence, inviting consumers to experience the device in-store. Featuring an astronaut emerging alongside the foldable smartphone against a space-inspired backdrop, the billboard reinforces the campaign’s message of “A New Shape. Now Unfolded.” while positioning Reliance Digital as the destination to explore Galaxy AI.
The illuminated execution ensures strong visibility during evening hours, allowing the campaign to stand out along one of Mumbai’s busy arterial routes. By pairing bold visuals with retail messaging, the campaign effectively bridges brand awareness and store visitation, encouraging consumers to discover Samsung’s latest foldable flagship firsthand.
The campaign was executed by Vibrant Advertising, with Sakshi Advertising serving as the production partner.
Daily Newsletter
Subscribe to receive the latest OOH
industry updates
Why we need to move towards unified data architecture & more
Mangalam brings #BreatheBhimseni experience at Lalbaugcha Raja
Broadsign bags contract with Context Networks for screen network in 14 US states
iPhone 18 Pro takes over a billboard in Surat
Hero Destini brings ‘The Dragon’s Test’ to life through 3D anamorphic DOOH
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Blinkit in association with Kinetic India goes all Bollywood
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Video Editor
Job Description: Editing videos of editorial interviews, in-house events, video podcasts, promotional videos and others based on team brief Planning...
Content Editor-Writer
Job Description: Editing daily news copies and magazine articles Writing industry research and interview based articles and client focused content...
Sales Manager (Amritsar, J&K, Chandigarh, Mumbai, Vadodara, Udaipur, U.P.)
Orango has been involved in creating, building, reviving and growing brands. Orango builds powerful connections with their customers & people...
Sales Executive
Established B2B Media and Events Group VJ Media Works is looking for sales executives
Digital Marketing/Social Media Executives
Established B2B Media and Events Group VJ Media Works is looking for the following: Digital Marketing/Social Media Executives Location: Mumbai/Bangalore...
Sales Manager – AdZ (Digital Advertising)
Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...
Onboarding Specialist
Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...
Operation Manager
Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...
Goldmedal Electricals launches transit OOH campaign in Mumbai
The campaign showcases Goldmedal’s flagship portfolio including its Air Modular Switches, the advanced Smart Home Automation & Sensor series, LED...
Chheda’s brings its Modak box to life with kinetic OOH for Ganesh Chaturthi
The execution features a large 3D Chheda’s Modak box built into the billboard, with the box sliding in and out...
BRND.ME’s perfume brand Villain puts its Gold Revolver on the move across Bengaluru
The activation covered key locations including Russell Market in Shivajinagar, Vidhana Soudha and Koramangala.
Chandak Vansham’s swinging Ganpati OOH campaign in Mumbai
The campaign is executed by Media Buying House
Flipkart Minutes serves up Barosi Ghee in a larger-than-life OOH execution
Flipkart Minutes brings Barosi Ghee’s food proposition to life through a 3D-inspired billboard that makes the product and its promise...
Landsec and Ocean Outdoor build on the cultural resonance of Piccadilly Lights
Changes to the screen's format come into effect from January 2027, 10 years after Piccadilly Lights relaunched following a nine-month...
Royal Stag Boombox goes larger-than-life with anamorphic LED in Hyderabad
The campaign is conceptualised and executed by Coral Media
Times OOH Unveils ‘The Riviera’ in Ahmedabad
The screen is located at Sabarmati Riverfront on Ashram Road
Times OOH upgrades the Media Experience on Mumbai Metro Line 1
The move to 75-inch displays gives brand creatives significantly greater visual impact, while the enhanced brightness ensures vivid, true-to-life imagery...
Broadsign released 2026 programmatic DOOH trends report
Drawing on full-year 2025 and Q1 2026 internal transaction data, the report, surfaces useful signals about what today’s buyers value...
