SBI General Insurance launches OOH campaign for its Motor and Health Insurance offerings

Platinum Outdoor, an outdoor specialized unit of Madison World, has successfully conceptualized and executed a high-impact OOH campaign for SBI General Insurance, promoting its Motor and Health Insurance offerings across Mumbai through a strategically planned multi-format media deployment. 

Strategically deployed across premium business districts, government offices, major arterial roads, high-traffic junctions, transit corridors, residential neighbourhoods, commercial hubs, and airport connectivity routes, the campaign ensures sustained visibility across relevant audiences. The campaign leverages a mix of premium OOH formats including static and digital bus queue shelters (BQS & DBQS), AC bus wraps, cab wraps, and digital centre medians, creating a seamless and high-frequency brand presence across the city. By maintaining a consistent presence from residential catchments to key commuter corridors, the campaign aims to strengthen recall for SBI General Insurance’s Motor and Health Insurance portfolio. 

Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of ‘Chuniye Bharosa, Apno Sa’, we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey.” 

Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi’s natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side.” 

Commenting on the campaign, Dipankar Sanyal, CEO, Platinum Outdoor, said, “For a category like insurance, consistent visibility at the right moments plays a significant role in driving awareness and brand recall. Our strategy focused on creating multiple consumer touchpoints across Mumbai’s busiest routes by integrating static, transit, and digital formats into one cohesive outdoor ecosystem. This campaign demonstrates how thoughtfully planned OOH can effectively amplify brand presence and engage consumers throughout their daily commute.”