OAC

Ian Whittaker of Liberty Sky Advisors to highlight strategic valuation for OOH business at OAC 2026

As the founder of Liberty Sky Advisors, and having spent 20 years as a City Equity Research Analyst covering global media, technology and marketing services, Ian will leverage his experience to address OOH media owners and focus on helping them drive value for their investors, during his session at the 20th edition of OOH Advertising Convention.

Published

July 9, 2026

M4G Bureau

The OOH industry today stands poised at the intersection of diverse factors – dynamic shifts in the way media is bought, increased demand for attribution and outcome-based measurement, growing role of technology and automation, and the consequent changes in client expectations. All of this entails a change in the way the business and the industry surrounding it operate.

Change has also meant a growing number of players getting their businesses listed on the stock markets or looking at getting themselves listed, besides actively exploring global investment partners. This naturally paves the way to a future where accountability will be among the key pillars of business growth. Against this background, Ian Whittaker’s session on ‘Defining OOH Business Valuation to Align with Investor Interests’ will be a timely and relevant call-out to media owners for strategic business valuation.

Ian Whittaker is the founder of Liberty Sky Advisors, an independent advisory firm specialising in media economics, advertising, capital markets and geopolitical risk. He spent 20 years as a City Equity Research Analyst covering global media, technology and marketing services, and was twice named City AM Analyst of the Year.

Ian now advises management teams, boards and investors on how structural disruption in media and advertising is reshaping competitive positioning and capital allocation. He works extensively with agency groups and has a deep understanding of their commercial models from both an advisory and capital markets perspective.

The upcoming 20^th edition of OOH Advertising Convention (OAC), scheduled to be held at the Grand Hyatt, Goa, on July 24^th & 25^th, 2026, will revolve around the theme of ‘Do the X’, with the ‘X’ standing for the intersection of diverse factors at play today: between brands and consumers, digital and physical, AI and human, data and instinct, virtual and real…and more.

The event will bring together leaders from across media, marketing, technology, and advertising to explore the intersections shaping the future of the OOH industry.