Amazon turns Mumbai into immersive media canvas

In another instance of a digital platform leveraging the physical space to resonate experientially with the audience, Amazon has launched a large-scale campaign across Mumbai to commemorate the 10th anniversary of Prime Day. The campaign transforms the city into an immersive media canvas through a series of high-impact outdoor activations.  

Large-format OOH, transit media communications, projection mapping, and branded city landmarks dot the Mumbai landscape as the brand goes all out to capture the attention of its TG. 

The campaign shows how the OOH horizon is constantly expanding with brand story-telling merging with moment marketing, cultural resonance and elevated public spaces, reinventing how brands show up in consumer mind spaces.