Prakash Arts partners OAC as sponsor for the 20th year running

Prakash Arts has been a longstanding partner of the OOH Advertising Convention (OAC), associated with the platform since its inception in 2005, and continues this enduring relationship as part of the landmark 20th edition. Scheduled to be held on July 24–25, 2026 at The Grand Hyatt, Goa, OAC 2026 marks two decades of industry convergence, bringing together stakeholders across media, marketing, technology, and innovation.

This year’s theme- ‘Do the X!’, captures the evolving reality of the modern marketing ecosystem. At its core, the ‘X’ factor represents the intersection of multiple forces shaping OOH today: brands and consumers, digital and physical, AI and human intelligence, data and instinct, and virtual and real experiences. 

OAC 2026 aims to decode this intersection, positioning OOH not as a standalone medium, but as one that increasingly operates at the crossroads of disciplines. The convention will explore how these overlapping forces are redefining planning, creativity, measurement, and engagement within the industry. 

Beyond discussions, the ‘X’ factor is also designed to shape the overall experience of the event. The convention will unfold across four key dimensions for participants: 

• Expand – Broadening perspectives to unlock new possibilities 
• Explore – Discovering emerging insights, technologies, and opportunities 
• Express – Creating space for dialogue, challenges, and new ideas 
• Experience – Bringing together a convergence of formats where the ‘X’ factor comes alive 

Through this framework, OAC 2026 moves beyond traditional conference formats, offering a more immersive and multi-layered engagement for delegates, speakers, and exhibitors alike. 

With strong industry participation and a theme rooted in convergence, OAC 2026 sets the stage for conversations that are not just about where OOH stands today, but where it is headed next. 

For more details, look up https://www.oacasia.org/