Bondtite brings ‘Lakdi ka Chumbak’ to life with striking 3D hoarding

Bondtite, the adhesives brand from Astral Limited, has rolled out an attention-grabbing outdoor campaign highlighting its wood adhesives range, using an innovative hoarding to bring its core proposition to life. Executed by Krish Communication Advertising Agency, the installation visually demonstrates the brand’s “Lakdi ka Chumbak” message through a dramatic 3D execution.

The hoarding features a giant cut-out of a Bondtite Hydra+ adhesive pack placed at the centre of the structure. Around it, multiple wooden chairs and furniture pieces appear to be pulled toward the pack, as though magnetically attracted. The installation creates the illusion that the adhesive itself is drawing wood objects towards it, turning the brand’s promise of strong bonding into a visual spectacle that instantly communicates the product’s strength.

Positioned alongside the product is brand ambassador Ranbir Kapoor, whose presence adds familiarity and visibility to the campaign. The bold blue backdrop carries the Bondtite branding and the line “Lakdi ka Chumbak,” ensuring the message remains simple and memorable even from a distance.

Through this high-impact outdoor execution, Bondtite aims to strengthen recall among carpenters, contractors and trade partners while also expanding awareness among consumers. The campaign underscores the brand’s focus on the wood adhesives category, highlighting durability, reliability and superior bonding performance.

Backed by Astral’s manufacturing strength and distribution network, the campaign forms part of Bondtite’s broader effort to deepen market penetration and build stronger visibility in the competitive adhesives segment.