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Haldiram’s appoints Rajiv Singh as VP – Head of Marketing & Growth for QSR business

In his new role, Rajiv looks forward to driving brand-led growth, scaling the QSR business, and creating consumer-first marketing initiatives.

Published

January 23, 2026

M4G Bureau

Rajiv Singh has joined Haldiram Snacks Food Pvt. Ltd. as Vice President – Head of Marketing & Growth for its Quick Service Restaurant (QSR) business, effective January 2026. In this role, he will lead the growth and marketing strategy for Haldiram’s QSR operations in India as well as overseas markets.

With over 15 years of rich experience across FMCG and retail marketing, Rajiv brings expertise in brand building, content marketing, D2C strategy, strategic planning, media buying, visual merchandising, store design, capacity planning, revenue growth, and more.

Prior to joining Haldiram’s, Rajiv served as Head of Growth & Marketing at ITC Limited – ITC Food Tech, where he played a pivotal role in building and scaling the cloud kitchen domain, driving growth initiatives, and strengthening the company’s digital and food-tech footprint from May 2022 to January 2026.

As he joins Haldiram’s, Rajiv looks forward to driving brand-led growth, accelerating the QSR business, and building scalable, consumer-first marketing engines in partnership with the leadership team.