JBL wraps Mumbai Metro Line 3 in sound for live beam 3 launch

JBL has launched its new Live Beam 3 earbuds with an ambitious and fully immersive Out-of-Home (OOH) campaign that has effectively wrapped an entire train on the Mumbai Metro Aqua Line 3, a complex execution managed by Times OOH. This strategic deployment turns the metro commute into a vibrant, living advertisement, perfectly communicating the product’s core benefit: True Adaptive Noise Cancellation. 

The campaign transforms the typically mundane carriage into a high-impact branded environment. The creative execution leverages nearly every available surface within the train, ensuring an unavoidable, high-dwell-time brand experience for all passengers. The walls, panels, and even the seating areas are covered in bright, high-contrast wraps featuring the product and key messaging like “FIRST DOESN’T FOLLOW.” 

Attention is drawn to the highest-contact points: the ceiling grab handles are customized with small, signature JBL branded boxes, ensuring the brand is consistently in the passenger’s line of sight and hands. This execution goes beyond simple advertising; it is an integrated, experiential OOH strategy where Times OOH utilized its exclusive access to transform a major transit asset into a dynamic brand platform, instantly communicating product utility during the daily grind.