Zepto’s quirky Gujarati OOH campaign across Ahmedabad

Zepto, India’s leading quick-commerce brand, has unveiled a region-first Out-of-Home (OOH) campaign across Ahmedabad in collaboration with The Local Talk. The campaign is entirely OOH-focused, using only large-format outdoor sites like hoardings and billboards — all infused with a fun, local Gujarati twist. 

 Designed to resonate with the city’s vibrant culture, the campaign features bold visuals and quirky one-liners in the native dialect, highlighting Zepto’s promise of 10-minute delivery in a tone that Ahmedabadis instantly connected with. 

Anil Soni, Director of The Local Talk, said: “This campaign isn’t just about visibility — it’s about speaking the city’s language. Gujarati humour, when blended with a strong brand message, creates high recall. We’re proud to partner with Zepto on a campaign that’s hyperlocal and high on impact.” 

With lines like “10 minute ma delivery, Ahmedabad ni style ma!”, the campaign is already drawing eyeballs across the city’s busiest intersections and key outdoor locations.