Billboards with a twist: Prime Video sets the stage for ‘The Traitors’

Prime Video has rolled out a new outdoor campaign that’s catching the attention of passersby. Billboards across key locations feature lines from some of the platform’s most popular Original shows—Mirzapur, Farzi, Paatal Lok, Panchayat, Call Me Bae, Bandish Bandits, and The Boys. However, these lines come with an unexpected twist, sparking curiosity among viewers.

Rather than promoting past seasons, the campaign uses these familiar titles to subtly introduce a new show: The Traitors. The modified quotes hint at deception and challenge, aligning with the central themes of the upcoming reality series.

The Traitors is the Indian adaptation of the internationally acclaimed show known for its psychological gameplay, where trust is tested and alliances are constantly shifting. The billboards serve as an early teaser, hinting at the layered narrative and strategy-driven format the show promises to deliver.

This campaign marks the beginning of Prime Video’s promotional rollout for The Traitors, using subtle storytelling and audience familiarity to generate interest and build anticipation ahead of the launch.