2nd South India Talks OOH conference to be held in Chennai on February 2

The southern region in India has historically recorded a higher performance in key macro-economic indicators relative to the national average, in terms of per capita net state gross domestic product (SDP), rate of urbanisation, literacy rate, percentage share in FDI approved, among others, that play a part in boosting the income and consumption levels across the region. Hence, the southern markets have been high up on the priority list of brands, and as a result there is significant potential for ad spends to also go up in this region. However, the total OOH spends in the southern markets are relatively lower compared to the market potential.

Against this backdrop, the 2^nd edition of the South India Talks OOH conference will be organised in the city of Chennai at Grand GRT Convention Centre on February 2, 2024 for indepth deliberations on collaborative steps to be undertaken to tap into the OOH potentials. 

The one-day conference, having as its main theme ‘The OOH Growth Accelerator’,  will feature both state-specific sessions, as well as presentations and panels on key cross-cutting themes, such as, augmenting brand spends on OOH, long-term investments in DOOH, transit media growth opportunities, etc.