Britannia Butter Cookies dip into steaming chai with Coral Media’s 3D monsoon billboard

Coral Media, a leading force in the OOH media and advertising industry, has elevated standards in outdoor advertising with its latest work for Britannia Good Day Butter biscuits.

Coral Media crafted a visually striking and seasonally resonant 3D billboard campaign that is currently live across Delhi, Gurgaon, and Kolkata. The campaign, which carries the catchy tagline provided by McCann Group, “Chai ke saath better hai, kyonki, Good Day mein yummy butter hai,” is more than just a visual treat. It’s a testament to the power of creative collaboration and the ability to bring a brand’s message to life in a way that resonates deeply with its audience.

Britannia wanted to leverage out of home as a medium and asked to develop an idea that conveys the comfort and warmth of tea with the butter biscuits range in the monsoon season.

The enthusiastic creative team of Coral Media rose to the occasion, creating a concept that is both an engaging visual experience and also connects well with the emotions and experiences of the monsoon season, embodying the simple joys of enjoying chai and biscuits during the rain. It’s a universally relatable moment, and we knew it would strike a chord with the audience.

The result? A visually stunning, motorised 3D billboard featuring a Good Day Butter biscuit gently dipping into a steaming cup of cutting chai, all set against a backdrop that perfectly captures the essence of a cozy monsoon day. This innovative execution not only highlights the delicious pairing of tea and Good Day Butter but also creates an engaging, memorable experience for viewers, making it the ultimate tea-time treat during the rainy season.

The interplay between the motorised 3D elements and the natural backdrop of rain-soaked cityscapes makes this billboard not just an advertisement but an experience that draws in passersby and leaves a lasting impression. Designed for maximum visibility and engagement at high traffic junctions, the creative execution for it, aimed at enhancing brand recall, making it a strategic win for the brand and the agencies.