Ruchika Gupta, Marketing Director, Beam Suntory India to speak on ‘How an evolving OOH can be pivotal to brand marketing’ at OAC 2023

Do brands keep all OOH / DOOH formats in their consideration set when planning their media spends? Is there merit in working with multiple agencies when planning and launching OOH / DOOH campaigns? How much attention is being given to the creative dimension of OOH advertising? 

Ruchika Gupta, Marketing Director – India, Beam Suntory, will be sharing her perspectives on these matters and more in the panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’ at the Outdoor Advertising Convention 2023 that will be held at Manekshaw Centre, Delhi on July 28-29.

Among the top talents in the Indian alco-bev segment, Ruchika brings over 18 years of experience working at some of the finest and diverse corporate firms. A consumer behaviour and lifestyle expert, as Marketing Director, Ruchika drives strategic brand thinking and premiumisation for the internationally renowned and diverse portfolio of Beam Suntory in India. She is also leading a shift towards digital-first equity building through social intelligence and other techniques, delivering a strong share of voice across her brands, and crafting an exciting pipeline of international innovations to bring into India. 

Having previously led branding for brands like Uber, Bacardi and CavinKare, Ruchika has a wealth of experience in consumer behaviour, integrated marketing communication, Insights & trends, digital & influencer strategy, partnering CRM, performance marketing, programmatic & first party data as well as P&L responsibility.