OAC

Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi

Flux Outdoor is working globally with the world’s biggest advertisers and across 250 publishers

Published

July 4, 2023

Creativity is extending the boundaries of DOOH advertising, backed by remarkable advancements in digital display solutions. While the digital displays are crafted for creating highly interactive, immersive brand and consumer experiences, the content itself needs to be developed by specialists in this domain. The traditional creatives for DOOH are nearly passé.

Against this backdrop, Liam Rushforth, Co-Founder and CEO of UK-based Flux Outdoor will be speaking on the theme of ‘Unlocking the creative potential of DOOH’ at the Outdoor Advertising Convention 2023 to be held at the Manekshaw Centre, Delhi on July 28-29.

Liam has been blending creativity with the latest in Digital OOH technology for the past 8 years. From experimenting on a single screen in 2015, to now working globally with the world’s biggest advertisers and across 250 publishers, Liam and the Flux team understand the significant challenges of delivering data-driven content to digital sites and have developed the Flux platform to address these and therefore truly unlock the creative potential of DOOH.

The 2-day convention will have talks., presentations and panel discissions on diverse theme that connect with brand outlook on OOH, globalisation of OOH, programmatic media buying, transit media investment opportunities, creativity, human resources development, among others.

The Convention will begin with an inspirational address by renowned film actor Manoj Bajpayee. The speaker line-up as on date: https://www.oacasia.org/home/speaker