The Family Man booms on OOH

Another Indian series hits the online streaming business this month and is making huge buzz on the OOH front. Family Man, an Amazon original starring Manoj Bajpayee has covered the streets of metro cities like Mumbai and Delhi. Alongside capturing these promising cities, the campaign is spread across some of tier I cities as well.

Considering the growing competition in the OTT category with new players and new content launching on a daily basis, the leading OTT player has tweaked its strategy by venturing into the Tier I market other than Mumbai and Delhi to increase its viewership through outdoor campaigns.

Also read | Lionsgate Play creates brand recall with creative OOH campaign

Manoj Bajpayee becomes the face of this series that covers the secret service agencies of India in their fight against terrorism. The show emphasizes upon the domestic and professional hardships of Indian secret agents which has been interestingly showcased on various OOH formats such as hoardings, bus shelter and metro media.

The OOH duties for the brand is handled by Rapport Outdoor Advertising.

For more updates, subscribe to media4growth newsletter – Click here