SBI Life Insurance’s selfie blitz for #MainSeHum pledge

SBI Life Insurance created selfie opportunities at its well-designed stall at the just concluded 43rd International Kolkata Book Fair. The insurance major’s 600 sq. ft. (30x 20 ft.) pavilion featuring an acrylic cut out of “#Main Se Hum” on the façade enabled people to take selfies with the cut-out as the backdrop. Other customer engagement activities conducted at the stall included couple quiz and distribution of other branded gifts.

Rajesh K Kishanpuriya, Managing Director of Ideazfirst Marketing Services, which had executed the brand display, said, “Our very idea behind this stall was to make it inviting and not a hard-selling element, though insurance is a serious business. We had lined up for a lot of customer engagement activities to make this platform lively. #MainSeHum was a big draw dual branding for us as we enjoyed the footfall of both online and offline branding where the married couples and the youths used the acrylic cut-out #MainSeHum for selfies and posted it on their social media sites.”