Contracts & Investments
BEST assigns media rights to Signpost India
The media rights are on side and back panels of BEST buses; rights given for 3 years
It is reliably learnt that Signpost India has won the media rights on Brihanmumbai Electric Supply and Transport (BEST) buses as per tendering. A confirmation from the OOH firm is awaited.
BEST opened the bid on August 3 in which more than 5 companies had participated. The tender includes advertising rights for side and back panels of buses for 3 years of duration.
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Campaigns
DS Group launches ‘Living Billboard,’ A Green Plantation Drive
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Digital Display
Times OOH installs curved LED videowall at Goa Airport
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Campaigns
Tommy Watches’ ‘Time For A Hilfiger Holiday’ campaign
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Markets in Focus‘The OOH market here is functional and consistent, but it is still primarily local.’