Matthew teaches 6 Business Judo moves to Indian OOH industry

Mathew Dearden, Independent Business Leader, Adviser & Entrepreneur makes a comeback to Outdoor Advertising Convention 2018 where he puts light on various emerging global trends and key takeaways for Indian markets. He interestingly presented the worldwide business strategies through six Judo Moves which are proven strategies to beat incumbents. He started the talk by sharing a few pointers from his own playbook as a challenger which included- Be the best you, not the 2^nd best by having a distinct strategy and make a sustainable difference, build understanding and affinity with your consumers and lastly embrace your role.

He highlighted the below mentioned Judo Business moves for the industry challengers:

1-      Be Unfashionable

2-      Get closer to the output possible with a right software

3-      Modern business needs modern IT

4-      Digital done right

5-      PLsitive about programmatic

6-      Culture and leadership- this time its personal