OAC
3-volume book on OOH released at OAC 2018
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh
The 14th edition of Outdoor Advertising Convention (OAC), India’s largest platform for OOH industry stakeholders, that got underway today at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai, witnessed the release of a 3-volume book titled ‘OOH – Catalyst to Smart Urbanspace’ authored by Dr Amiya Chandra & Mr Parvinder Singh. The book was released by Noomi Mehta, President, Indian Outdoor Advertising Association (IOAA) and Prem Shankar Jha, Deputy, Commissioner, South Delhi Municipal Corporation (SDMC).
Dr Amiya Chandra, Development Commissioner, Adani Ports & SEZ, Mundra, developed a deep interest in the OOH industry during his stint with the Municipal Corporation of Delhi (before its trifurcation) as the Officer on Special Duty in charge of outdoor advertising.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025