Media Planning & Buying

Extended DMRC Pink Line promises to be a vibrant advertising destination

The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping

Published

July 6, 2018

M4G Bureau

Delhi Metro Rail Corporation (DMRC) will be inaugurating the extended stretch of Pink Line connecting high-footfall markets of Delhi such as South Extension & Sarojini Nagar. The extended Metro rail line will likely interest lifestyle and fashion brands to advertise in particular, given the large number of people who would be headed to the markets for shopping.

Among the prominent stations coming in the extended stretch are Sarojini Nagar, INA, South Extension and Lajpat Nagar. The opening of this stretch will also mean that two stations will become interchange stations – Lajpat Nagar, connected to the Violet Line and INA connected to the Yellow Line.

According to DMRC, the 8.1-km-long stretch of the Pink Line connecting Durgabai Deshmukh South Campus and Lajpat Nagar will be opened for the public this month. This comes just four months after Chief Minister Arvind Kejriwal inaugurated the first corridor of the line – between Majlis Park and Durgabai Deshmukh South campus – in March.

The tender for advertising rights will be floated by DMRC in the coming months.