Campaigns
India Today gets up & close to Bangaloreans
The news channel sent out a tactical message to corporate offices and top colleges in Bangalore – “Filter Your Coffee; Not News”
India Today news channel, which took an aggressive marketing route for the recently-concluded Karnataka Elections, also roped in coffee mugs to initiate the direct messaging to the masses. Distributed in corporate offices and top colleges in Bangalore, a week-long campaign was executed in association with CupShup, offering this ambient advertising. Interestingly, the cups were designed with a tactical message saying “Filter Your Coffee; Not News”.
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Creative ConceptsMcDonald’s unleashes “McScream” OOH installation in NYC for Halloween
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Industry NewsGlobal Outdoor Advertising market headed for $26.47 billion by 2034
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CampaignsThe Brand Sigma marks 5 years with a DOOH campaign
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CampaignsHeineken swaps AI companionship for real beer in cheeky OOH campaign